Welcome to your source for all news available in the Real Estate Industry. Learn what CENTURY 21 is sponsoring and their latest buyer, seller benefits and what do the agents think. 

Wed Nov 15 22:31:11 UTC 2017

CENTURY 21Ⓡ Open House: Nurturing Client Relationships

Posted by: CENTURY 21 Action Realty

Excellent service means excellent business. That’s the name of the game in real estate. But, how do you manage a full roster of competing clients? We asked several CENTURY 21® team members to share advice on how to make their clients happy, especially when the going gets tough. Each answer we received proved there are … Continue reading CENTURY 21Ⓡ Open House: Nurturing Client Relationships

Excellent service means excellent business. That’s the name of the game in real estate. But, how do you manage a full roster of competing clients? We asked several CENTURY 21® team members to share advice on how to make their clients happy, especially when the going gets tough. Each answer we received proved there are never any dull moments in real estate.

 

How Do You Let a Client Know They’re Important?

“I let a client know they’re important by finding out what I can do to genuinely help them. When my intent is to provide a world-class experience for each and every client, all selling goes away as they know I am here to serve. My intent is to serve their highest motivation and help them achieve whatever goal they want to achieve, and by doing this they know my only goal is to help them achieve theirs.” –Justin Udy, CENTURY 21 Everest Realty Group

“I do my best to let my past clients know they are important to me by keeping them constantly updated on the market, keeping them informed on events and community programs for their local marketplaces, making personal calls on important anniversary & birthdays and holidays too. This year we took extra steps to ensure our past clients had emergency preparedness plans in place due to all the natural disasters we have been experiencing.” –Angela Avilez, CENTURY 21 Award

 

What Listening Tactics Do You Recommend?

“When in front of clients it’s important to turn off your cell phone. The biggest distraction we have as agents is our phone and when you have it out it’s easy to get distracted. Letting the buyer or seller know you have their complete attention is very important.” –Angela

“I would recommend listening 70% of the time and only talking 30%. To really listen means they need to be able to express thing they may not have the chance to if you’re too busy interrupting.” –Justin

“As we are discussing what they want in their new home, I am jotting everything down to make sure that I understand their wish list. This allows me to know in more detail what they want and it makes it easier to search for the perfect home for them.” –Sarah Figurski, CENTURY 21 Curran & Christie

 

What Are Creative Solutions You’ve Come up With to Mediate Difficult Situations?

“When there is a problem, seek to get complete clarity and understand the details at a deep level. Difficult situations are not typically difficult to solve once you have all the facts. Only then, do we start the process of being very strategic and very reasonable in how to move forward in a constructive and business-like manner.” –Justin

“There can be a lot of emotions involved in this industry. People are making large purchases or selling the home they have lived in for the last twenty years. I would say my best tip for mediating solutions is listening and keeping that mentality that ‘the customer is always right.’ Just be sure to stay positive and if there is an issue, be sure to work your best to fix it. Also, keep your client in the loop. Even if you don’t have any news, call them to tell them you don’t. I have found that being on top of everything and calling my client before they have a chance to call me has helped me avoid a lot of difficult situations.” –Sarah

 

How Do You Keep a Roster of Clients Happy?

“I have found that my clients want information timely and delivered efficiently. I strive to ensure that if and when my clients have questions I respond with a prompt answer or a solution for an answer in with expected time frames.” –Angela

“We input all of our clients into our database and will create tags around our experience. Some get the tag of raving fan while other may get the tag happy client. Either way, creating a database of your best clients is a must in real estate, which is truly the business of relationships. It really helps you be intentional about staying in front of them and keeping that relationship.” –Justin

Managing a clash of clients isn’t easy work, but it’s essential to running a successful business. So, follow these tips and if you’re ever at a loss, go with your gut and improvise. If nothing else, remember that serving the client’s needs is what it’s all about.

Mon Oct 30 17:13:27 UTC 2017

#C21News: September 2017

Posted by: CENTURY 21 Action Realty

September saw a number of notable achievements for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred last month.   New Franchise Spotlight ERA Select Realty, an independent real estate firm based in Canton, TX, announced that it has joined the CENTURY 21® Franchise System and will … Continue reading #C21News: September 2017

September saw a number of notable achievements for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred last month.

 

New Franchise Spotlight

ERA Select Realty, an independent real estate firm based in Canton, TX, announced that it has joined the CENTURY 21® Franchise System and will do business as CENTURY 21 Select Realty. The company will continue to provide full-service real estate services to buyers and sellers throughout the East, North and Central Texas. “We couldn’t be more excited about joining Century 21 Real Estate, one of the most recognized real estate brands in the world,” said Sandra Perry, co-owner of the firm. “We are thrilled to have the support of the brand behind us as we seek to deepen our presence in East Texas and beyond.” Read more here.

Nathan Grace Real Estate has joined the CENTURY 21® Franchise System by entering into a partnership with Dallas-based CENTURY 21 Judge Fite Company. Nathan Grace, a previously unaffiliated brokerage with 160 sales professionals and five offices in and around Dallas and Collin counties in Texas, will now operate as CENTURY 21 Nathan Grace Fine Homes & Estates. Jim Fite, chief executive officer of CENTURY 21 Judge Fite Company, says: “We joined forces with Nathan Grace knowing that this partnership would provide enhanced services to the people we serve and lead to the continued success of both brokerages and their agents.” Read more here.

 

In the News

RisMedia: Ushering in a Fresh Perspective

In this article, Nick Bailey shared his thoughts on the future of the Century 21 Brand. “A big reason for my decision to join Century 21 is the brand’s vision, and I’m excited to take that experience and make it translatable to the industry,” stated Bailey. Read more here.

 

RisMedia: Personal Relationships Reign Supreme

RisMedia sat down with John Colvin, Broker/Owner of CENTURY 21 FM Realty in North Dakota to speak to the local market, technology and the future of his company. When asked about the prime drivers that bring buyers to his firm, Colvin credited “the connection our sales professionals have in the communities in which they live and work, coupled with the CENTURY 21® Platform and the support and services we deliver to market.” Read more here.

 

Apartment Therapy: Sabrina Soto Dishes on the biggest paint mistake people make and other design secrets

Real estate professional Giovany Kirakossian talks about Los Angeles real estate and design trends with TV star and designer Sabrina Soto at a one-day roundtable event at the Beverly Wilshire Hotel. Read more here and here.

 

New Initiatives and Partnerships

As part of an ongoing effort to better connect and interact with the cross-cultural makeup of the many diverse Hispanic communities in the United States and around the globe, Century 21 Real Estate LLC announced a relaunch of its Spanish website, espanol.century21.com. Cara Whitley, chief marketing officer of Century 21 Real Estate LLC, noted that “the driving force behind the relaunch of espanol.century21.com was to connect Latino and Latina home buyers and sellers with C21® Hispanic agents and those who speak Spanish to help provide better outcomes for clients and customers.” Read more here.

Century 21 Australia and New Zealand have entered into a partnership to become the Real Estate sponsor of New Zealand professional football club Wellington Phoenix. “We are absolutely delighted to partner up with Century 21, who have a massive footprint across the globe, as does the game of football,” said Phoenix General Manager, David Dome. Read more here.

 

Leadership

Just shy of his 21st birthday, Liam Collett opened Century 21 More Property Realty in Takapuna, New Zealand―effectively becoming the youngest owner of a Century 21 franchise. His great-great grandfather ran a real estate business in Whangarei, his grandfather was a property developer, and both his parents have worked as real estate agents. “It runs through the blood, and I just love the industry. I love helping people most of all,” Collett said. Read more here.

 

Check back next month for the latest Century 21 Real Estate News briefing.

Fri Oct 27 20:08:26 UTC 2017

C21 Halloween Scavenger Hunt

Posted by: CENTURY 21 Action Realty

Who says the kids get to have all the fun on Halloween? This year, as they’re collecting candy, put your real estate skills to the ultimate test. Download our C21 Halloween Scavenger Hunt checklist and cross off as many home features as you can find. Want to be featured on the national Facebook page? Share … Continue reading C21 Halloween Scavenger Hunt

Who says the kids get to have all the fun on Halloween? This year, as they’re collecting candy, put your real estate skills to the ultimate test.

Download our C21 Halloween Scavenger Hunt checklist and cross off as many home features as you can find.

Want to be featured on the national Facebook page? Share your results with the hashtag #C21Halloween on Instagram and Twitter or post directly to CENTURY 21’s Facebook page.

Download Here: C21 Halloween Scavenger Hunt checklist

 

Thu Sep 21 15:44:19 UTC 2017

#C21News: August 2017

Posted by: CENTURY 21 Action Realty

Summer certainly ended on a high note for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred in August.   New Franchise Spotlight iProperties Hawaii, an independent real estate firm based in Honolulu, HI, announced that it has joined the CENTURY 21® Franchise System and will do … Continue reading #C21News: August 2017

Summer certainly ended on a high note for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred in August.

 

New Franchise Spotlight

iProperties Hawaii, an independent real estate firm based in Honolulu, HI, announced that it has joined the CENTURY 21® Franchise System and will do business as CENTURY 21 iProperties Hawaii. Abe Lee, the owner and a 43-year veteran in the local real estate industry, said he is “excited about joining the CENTURY 21 brand, one of the most recognized real estate brands in the world. Not only can we benefit from the incredible reputation the franchise has through the global system, but the brand’s cutting-edge tools and technologies will enhance the level of service we provide to our clients.” Read more here.

Community Partners Realty, an independently owned and operated real estate brokerage company in Winder, GA, joined the CENTURY 21® Franchise System. The firm will do business as CENTURY 21 Community Partners Realty. Owner Tim Hill has more than 20 years of experience in the real estate and construction industry, and he and his team of agents have become a go-to source for land and farm sales throughout the region. “We’re primed and ready to take full advantage of not only the tools and technology the brand offers, but also the tremendous support of our fellow offices within the System. The international reach of the brand will now be a critical advantage for our clients,” said Hill. Read more here.

 

Franchise Growth

CENTURY 21 Premiere Properties, which first opened in Norwalk, OH, opened a third office in Fremont, OH. Broker and owner Annette Wilcox expressed excitement about the expansion, noting that it “will enable us to introduce area consumers to its array of real estate services, including specialty-market programs such as the CENTURY 21 Fine Homes and Estates and the CENTURY 21 Commercial programs.” Read more here.

 

Achievements

Representing 1.2 million members involved in all aspects of the residential and commercial real estate industries, The National Association of REALTORS® is America’s largest trade association and one of the most influential organizations in the business. Two of our affiliates, John Kmiecik and Vicky Silvano, earned leadership positions within the organization in August.

CENTURY 21 Affiliated’s John Kmiecik was named the Chair of the Business Issues Policy Committee for the National Association of REALTORS®. Kmiecik has extensive experience in the industry, having been a sales agent, managing broker, and company owner. “Together with all those who see value in volunteering their time and energy for REALTORS® everywhere, I stand ready and able to face NAR’s challenges and opportunities,” said Kmiecik. Read more here.

CENTURY 21 SGR, Inc.’s Vicky Silvano was named the National Association of REALTORS®’ Global Real Estate Committee Liaison. As the 2016 national chair of the Asian Real Estate Association of America (AREAA), Silvano brings a wealth of experience and knowledge on the global front via AREAA’s successful trade missions. Read more here.

 

Leadership

Former Zillow executive Nick Bailey was named President & CEO of Century 21 Real Estate. Bailey is a licensed broker and has over 20 years of real estate industry experience as a leader in franchising, brokerage, management, and technology. “Nick brings a unique mix of leadership experience and industry insights to our company and we are eager to see him lead the CENTURY 21® brand into the future,” said John Peyton, the president and chief executive officer of Realogy Franchise Group LLC, parent company of Century 21 Real Estate LLC. Bailey added, “It’s an honor to be taking the reins at Century 21 Real Estate at a time when this iconic brand is experiencing tremendous growth around the world, and the foundation for its success is in its recognition as a global leader in real estate services.” Read more here.

 

Check back next month for the latest Century 21 Real Estate News briefing.

Tue Sep 05 15:56:54 UTC 2017

CENTURY 21® Social: How to Use Snapchat for Real Estate

Posted by: CENTURY 21 Action Realty

Snapchat is a powerful social platform to share entertaining, valuable, and informative content. It allows users to communicate through “Stories” containing photos and short videos that can be viewed for up to 24 hours. Users can also send Snaps to specific people on a timer, disappearing as soon as the viewer exits out of it. … Continue reading CENTURY 21® Social: How to Use Snapchat for Real Estate

Snapchat is a powerful social platform to share entertaining, valuable, and informative content. It allows users to communicate through “Stories” containing photos and short videos that can be viewed for up to 24 hours. Users can also send Snaps to specific people on a timer, disappearing as soon as the viewer exits out of it. Real estate agents can take advantage of this social tool for sharing listings, local content, and more.

 

Every Home Has A Story

Agents can Snap fun facts about each listing and the neighborhood around it. Because the content disappears so quickly, you only have a few seconds to catch the attention of your viewers. You can shoot pictures and videos of each room in the house as “ten-second tours.” Providing snapshots of your listings to your followers will spark interest. Followers can then direct message you to set up a viewing instantaneously.

 

Snapchat Geofilters

This feature enables agents to use basic geofilters or create a custom option. When the app detects you are in a specific location, unique filters associated with your area become available to overlay on your content.

  • Pre-made Filters: You can use the geofilters that have already been created to show the coolest spots in the neighborhood. When showing listings in a certain area, agents can travel around the neighborhood itself and display the local bars, restaurants, and stores via Snapchat to add value to the listings.
  • Custom On-Demand Filters: For a small fee, agents can create their own sponsored filters for events like real estate conferences, open houses, and even local community events, to generate brand awareness and interest. Just be sure to keep your audience in mind and create something that users will want to apply to their content.

 

GhostCodes

This separate app lets you discover Snapchat users who are listed under specific categories, like ‘Real Estate.’ GhostCodes makes it easy for other users to find you and can help you increase your following. It’s a great way to help you build a solid referral network and meet new clients!

The key to Snapchat for real estate agents is to make your audience feel more connected to you. It is important to engage with your clients and share content that they want to interact with.

 

Sources:

Why Snapchat’s New Custom Filters Will Change Real Estate Marketing

Snapchat for Real Estate Marketing

Fri Aug 11 20:26:09 UTC 2017

CENTURY 21® Social: LinkedIn Pro Tips

Posted by: CENTURY 21 Action Realty

As the real estate industry continues to further embrace social media and technology in general, LinkedIn is quickly becoming one of the most valuable digital tools in an agent’s arsenal. LinkedIn is built for networking, and luckily for us, that’s one of the things we, as agents, do best. Here are a few “pro tips” … Continue reading CENTURY 21® Social: LinkedIn Pro Tips

As the real estate industry continues to further embrace social media and technology in general, LinkedIn is quickly becoming one of the most valuable digital tools in an agent’s arsenal. LinkedIn is built for networking, and luckily for us, that’s one of the things we, as agents, do best. Here are a few “pro tips” that will help you become a LinkedIn expert in no time.

 

Choose the right photos.

When you are choosing a profile photo or an image to post with your content, make sure it is clear, professional, and consistent with your brand and your business.

 

Optimize your bio for real estate.

Once you upload your professional profile picture, it’s time to tackle your bio. Make sure this section lets prospects know who you (a real estate professional) are and what you will be sharing on LinkedIn. The bio is also a great place to let your personality shine through the screen.

 

Include your awards and accolades.

Don’t be afraid to exercise your bragging rights. In fact, LinkedIn has an entire profile section devoted to accomplishments. This section is where you share your awards, your brokerage’s awards, certifications, and courses.

 

Use media files efficiently.

When editing your profile, you can add media files as part of your page. These media files show up as actionable thumbnails which are great for displaying assets like your website. For the most clicks, put these files right below your summary section.

 

Publish content to generate leads.

One of the most important pieces of your LinkedIn profile is the content that you are sharing on it. Instead of going too heavy on listings, try to share articles that offer valuable real estate tips and advice from you or another reputable source.

 

Build your network.

Start by connecting with your network of realtors and brokers, then connect with their connections and so on. Your email contact list is also a great place to establish LinkedIn connections. If you would like to identify some more quality connections, use LinkedIn’s “Advanced Search” feature. It allows you to specify keywords and the location of where you would like to search for connections.

 

Implement these tips and techniques to establish connections and generate leads for your business through LinkedIn!

Tue Aug 08 18:47:08 UTC 2017

Open House with CENTURY 21®: Your Big Break in Real Estate

Posted by: CENTURY 21 Action Realty

When did you experience your “big break” in real estate? We asked several CENTURY 21® team members this question to learn more about the moment they realized they would make it in such a challenging, yet rewarding industry. From months to years, networking events to sales calls, every story is different proving once again that … Continue reading Open House with CENTURY 21®: Your Big Break in Real Estate

When did you experience your “big break” in real estate? We asked several CENTURY 21® team members this question to learn more about the moment they realized they would make it in such a challenging, yet rewarding industry. From months to years, networking events to sales calls, every story is different proving once again that nothing in real estate is predictable.

 

It’s About Time

If these stories tell us one thing, it’s that there is no set time for success.

“I realized I would make it in the industry after six months. I discovered that if my morning hours were dedicated to lead generation, I would continue to have a consistent flow of clients, grow my business pipeline, and expand my sphere of influence.” –Justin Udy, CENTURY 21 Everest Realty Group

“In all honesty, it came after I attended Inman Connect San Francisco in 2015.  I was a brand new attendee and did not know what to expect at all. My boss recommended that I attend — and instinctively knew that it would be a place where I could meet like-minded people in the industry, and make really meaningful connections as well. I went from being a conference attendee to an Inman Ambassador, to speaking and presenting on the main stage — all within a year.” –Billy Ekofo, CENTURY 21 Redwood Realty

“When my schedule overflowed, and I brought in a client care coordinator to manage the behind the scenes in my third year, I knew I had found my passion of changing people’s lives one house at a time.” –Jerry Cibulski, CENTURY 21 Albertson Realty

 

A World of Opportunity

Finding success is also about finding opportunities and seizing the ones given to you.

“I discovered that if my morning hours were dedicated to lead generation, I would continue to have a consistent flow of clients, grow my business pipeline, and expand my sphere of influence.” –Justin Udy, CENTURY 21 Everest Realty Group

“The opportunity to speak at Inman Connect opened the door for me to speak at the CENTURY 21 Iberia Conference in Lisbon in February 2017, the CENTURY 21 Global Conference in March 2017, and be a keynote speaker at a Realogy event in June 2017. I will also be back as a speaker at Inman this August in San Francisco, as well as a first-time panelist at the second Realtor.com Summit in Las Vegas this September.  

None of these experiences and opportunities would have come to me if it wasn’t for Century 21 Redwood Realty investing their time in sending me to Inman Connect back in 2015, and to the team at Inman for giving me the opportunity to serve and speak.” –Billy Ekofo, CENTURY 21 Redwood Realty

“During my first full year in the business, I was grateful for the referrals of family and friends of my budding client list.” –Jerry Cibulski, CENTURY 21 Albertson Realty

 

Establishing Awards

The most obvious evidence of success is awards and honors. As explained by our interviewees, hard work reaps tangible rewards.

“I was amazed when I was awarded ‘Top Rookie Producer’ in my office following my first year. I was able to achieve this honor because I was always on the phone. I time blocked my mornings, and I made an effort to be in front of people consistently.” –Justin Udy, CENTURY 21 Everest Realty Group

“I started part-time one summer and was honored with a Century 21 Masters Sales Award in my first six months.” –Jerry Cibulski, CENTURY 21 Albertson Realty

 

The moral of the story? Nothing comes easy, and your “big break” is not always marked by a specific event or achievement, it’s a culmination of time, hard work, and opportunity. Though the definition is different for everyone, when it happens, it is worth every minute.

Mon Jul 17 18:44:14 UTC 2017

#C21News: June 2017

Posted by: CENTURY 21 Action Realty

The start of summer couldn’t have been better with impressive franchise growth and the announcement of some distinguished achievements. Read more about what happened in June below. New Franchise Spotlight Alton Clark Realty, an independently owned and operated real estate brokerage company in Altamonte Springs, FL, announced that it has joined the CENTURY 21® Franchise … Continue reading #C21News: June 2017

The start of summer couldn’t have been better with impressive franchise growth and the announcement of some distinguished achievements. Read more about what happened in June below.

New Franchise Spotlight

Alton Clark Realty, an independently owned and operated real estate brokerage company in Altamonte Springs, FL, announced that it has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 Alton Clark. “I’m excited for my team to utilize the wealth of tools and technology provided by the CENTURY 21 Brand to create a customer service experience where passion and purpose come together to fulfill even the unexpressed wishes and needs of our clients,” said owner James Clark. Read more here.

The CENTURY 21 Brand expanded in South America with the addition of CENTURY 21 Argentina. With the agreement to open CENTURY 21 franchises in Argentina with CENTURY 21 South America, Roberto S. Vivaldo of Master National Argentina S.A. will serve as President of CENTURY 21 Argentina. He plans a grand opening in September 2017 in La Plata. Master franchisees of CENTURY 21 South America currently operate approximately 200 franchised CENTURY 21 offices throughout South America, with locations in Brazil, Bolivia, Colombia, Peru, Uruguay, and Venezuela. Read more here.

 

Franchise Growth

CENTURY 21 Lakeside Realty acquired Gallagher, Clark & Carney Realty Group in Youngstown, OH. Through the acquisition, CENTURY 21 Lakeside Realty welcomes co-owners Sean Carney and Rick Clark and their 32 sales associates and also expands its footprint with offices in Calcutta, Columbia, and Salem. Read more here.

CENTURY 21 Arizona Foothills acquired Solutions Real Estate in Phoenix, AZ. The new team brings more than 27 years of experience to the table. The move will also expand the CENTURY 21 Arizona Foothills footprint to 8 offices and more than 500 agents. Read more here.

CENTURY 21 Tenace Realty acquired Cobblestone Realty in Boyton Beach, FL. Through the acquisition, CENTURY 21 Tenace Realty will expand to three offices and more than 300 agents. The expansion will give the company a larger footprint in Palm Beach County specifically. Read more here.

 

Achievements

We are proud to announce that 31 CENTURY 21 Sales Associates were featured in NAHREP’s 2017 List of Top 250 Latino Agents including the #1 sales agent in California, Marty Rodriguez of Century 21 Marty Rodriguez and three top 10 agents by sales volume: Marty Rodriguez, Dania Perry, and Ricardo Acevedo. View the list of winners here.

The 2017 REAL Trends/The Wall Street Journal Report “The Thousand” was released in June. According to the report, the CENTURY 21 Brand had an increase of 193% in total individual dollar sales volume and a 58% increase in total sales volume (including team volume), highlighted by two agents in the top 20 for individual sales — Gina Gargeu, CENTURY 21 Downtown (8) and Gerri Andolina, CENTURY 21 Winklhofer (20). We also had two agents in the top 20 by average sales price — Geneva Brett, CENTURY 21 M&M and Associates (9) and Ellen Elman, CENTURY 21 Metropolitan (15). View the rankings here.

 

In the News

CENTURY 21 Award’s Julia Jackson-Brown’s 17.5MM listing was featured in The Wall Street Journal House of the Week poll — and won!

 

Giving Back

The CENTURY 21 New Millennium charity golf tournament raised a record $120,000+ for the Jenna Stone Memorial St. Mary’s Ryken Scholarship Fund. A full field of 160 golfers and tournament supporters from communities across the greater D.C. Metro region came together on June 8 at Breton Bay Golf and Country Club in Leonardtown, MD, for what has come to be known as the best area golf charity event of the year. Learn more about the event here.

Check back next month for the latest Century 21 Real Estate News briefing.

Wed Jul 12 17:17:50 UTC 2017

CENTURY 21® Social: 3 Ways to Use Instagram Stories

Posted by: CENTURY 21 Action Realty

Instagram has followed Snapchat’s lead in providing a separate feed dedicated to showcasing a user’s activities within the past 24 hours. Stories provides a time-sensitive “day in the life” overview of a single user’s postings by offering an in-the-moment view that makes followers feel like part of the action. While this may be a problem … Continue reading CENTURY 21® Social: 3 Ways to Use Instagram Stories

Instagram has followed Snapchat’s lead in providing a separate feed dedicated to showcasing a user’s activities within the past 24 hours. Stories provides a time-sensitive “day in the life” overview of a single user’s postings by offering an in-the-moment view that makes followers feel like part of the action. While this may be a problem for Snapchat, it’s great for real estate agents. Now you can target followers with two very different content approaches all within one network.

Read on to learn what you can do with Instagram Stories.

Highlight Your Listings

From sneak peeks to virtual tours — Instagram Stories gives clients a new way to look at listings. First, it allows agents to link all of their photos together to display as one cohesive stream to promote listings and events. Its video capability also allows agents to share brief virtual tours to help followers get a glimpse of the bigger picture. No matter which visual approach you choose, Stories offers the option to draw on the photos or place markers so that you can highlight all your favorite features of the home.

 

Share the Spotlight

Instagram Stories boasts native features that help users enhance the content they share — a couple in particular, are very beneficial for agents:

  1. Stickers: Customizable sticker options allow agents to add context about the location, weather, or time. The location feature in particular is useful because users can tap the sticker to learn more about the location — giving agents an opportunity to share important open house information or highlight local businesses in the community they serve.
  2. Mentions: Similar to locations, mentions allow agents to tag Instagram accounts in a story. This is another great way to interact and highlight local businesses or influential people in the area.
     
    If you host weekly happy hours, networking events, or any other gatherings on a consistent basis, consider promoting them with Instagram Stories.

 

Unique Content

The first rule for any social media content is to ensure that it is providing value to the audience. Instagram Stories offers a unique way to do this. For example, DIY tutorials for new homeowners or sellers trying to make repairs can offer value followers will appreciate. Stories also provides a great opportunity to showcase the everyday life of an agent and their personality, which is crucial for developing (and retaining) connections.

As with any new feature, the best way to figure out what works for you is to experiment. Start by thinking of something you can create for each of the categories mentioned above and see where the stories take you.

Thu Jun 15 16:17:04 UTC 2017

#C21News: May 2017

Posted by: CENTURY 21 Action Realty

The month of May welcomed significant franchise growth, exciting achievements, and a few impressive news features! Read all about it in the recap below.   New Franchise Spotlight CP Realty, an independently owned and operated real estate brokerage company in Fargo, ND, announced that it has joined the CENTURY 21® Franchise System and will now … Continue reading #C21News: May 2017

The month of May welcomed significant franchise growth, exciting achievements, and a few impressive news features! Read all about it in the recap below.

 

New Franchise Spotlight

CP Realty, an independently owned and operated real estate brokerage company in Fargo, ND, announced that it has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 FM Realty. “We couldn’t be more excited about our new team joining the CENTURY 21 Brand, one of the most recognized real estate brands in the world,” said owner John Colvin. Read more here.

Ohio Family Realty, an independently owned and operated real estate brokerage company in Elyria, OH, announced that it has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 DeAnna Realty. Ohio Family Realty has served more than 1,000 customers and is well-known in the community for not only its impeccable customer service, but also for its philanthropic efforts in the local community. “We now have access to the tools, technology, and brand recognition that we need, while also retaining our family and community feel,” said owner Mike DeAnna. Read more here.

The Real Estate Company of East Tennessee, an independently owned and operated real estate brokerage company, announced that it has joined the CENTURY 21® Franchise System and will now operate as CENTURY 21 Heritage. With the company philosophy, “always do what you say, sometimes more, but never less,” customer service is a priority for owner Mike Garber and his team. Read more here.

Earth Outdoor Properties, an independently owned and operated real estate brokerage company with offices in Mountain Grove and Ava, MO, announced that it has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 Earth Outdoor Properties.

 

Achievements

We are thrilled to announce that the CENTURY 21 Father’s Day “Give Dad Nothing Campaign” has been named a Bronze Anvil Award winner representing the best in public relations programs demonstrating creative tactics. The campaign garnered 602MM impressions through broadcast, print, and online coverage which included outlets like huffingtonpost.com, today.com, Adweek and RISMedia. View the full list of winners here.

 

Leadership

CENTURY 21 Advantage Gold’s Anne Rubin has been appointed to the Pennsylvania State Real Estate Commission. Rubin is a 29-year real estate veteran and has helped grow CENTURY 21 Advantage Gold to include more than 200 sales associates in 11 offices throughout Pennsylvania and New Jersey. Read the full press release here.

CENTURY 21 Award’s Angela Avilez was a featured speaker at POSiBLE L.A. Angela’s topic was on “Hispanics and their impact on the real estate industry,” speaking also to the opportunities of starting a real estate career.

The event, sponsored by Century 21 Real Estate, is meant to inspire and empower the Hispanic community to prosper in business. Entrepreneurs had access to critical resources: new products, tools, platforms, industry leader keynotes and boot camps to launch and grow their business. At the CENTURY 21 booth, we had interactive experiences for the over 4,000 attendees, highlighting the possibility of a career in real estate and affiliating with the CENTURY 21 Brand.

 

In the News

Bill Still, of CENTURY 21 Blackwell, shared his insights on new schools creating a real estate boom in the Spartanburg, SC area with GoUpstate.com. “Of course every area likes new schools and new schools that look good,” Still said. “School districts are tremendous (selling points). Anyone with a school-age child, the first thing they do is research the schools when looking for a new home.” Read the full article here.

CENTURY 21 Judge Fite was recently featured in a Real Estate Broker’s Insider article about brokers turning to sports sponsorships as the market improves. The article discusses ways these partnerships improve credibility and help brokers connect with the community. Judge Fite’s recently renewed, 4-year sponsorship deal with the Dallas Cowboys was a main highlight.  Chief Executive Jim Fite said the deal gives the company the right to use the Cowboys’ color and logo on business cards, yard signs, and its website. Read the full article here.

John Colvin, of CENTURY 21 FM Realty, shared his thoughts on his hometown in a Realtor.com article highlighting the ten best cities for new college graduates. “It’s a great outdoors city with lots of lakes, and there’s an amazing sense of community here, “ he said. Read the full article here.

 

Check back next month for the latest Century 21 Real Estate News briefing.