In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more. Region Served: Asheville, N.C., and surrounding areas Years in Real Estate: 40+ Number of Offices: 1 Number of Agents: 10 Favorite Way to Communicate With Clients: Face-to-face. A lot of communication … Continue reading Build Your Brand By Being A Better Person
In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more.
Region Served: Asheville, N.C., and surrounding areas
Years in Real Estate: 40+
Number of Offices: 1
Number of Agents: 10
Favorite Way to Communicate With Clients: Face-to-face. A lot of communication is nonverbal, so when you text, email or speak on the phone, a great deal of nuance can be lost. It’s the expression on someone’s face that can identify best how a person is feeling, and it could also lead to solutions to challenges and overcoming objections.
What is your top tip for real estate newbies?
Affiliate with a company that represents your values and provides the culture of learning and support you will need to get started—one that ensures its people provide the highest possible level of service to your buyers and sellers. Second, learn the real estate contract. Know all the legal ‘ins and outs,’ but remember that more than 50 percent of being a great real estate professional isn’t what you learn in real estate school. Third, learn how to be a good communicator, which starts with being a good listener.
How do you build yourself as a luxury brand?
Marketing. I have a background in marketing, not through formal education, but through experience. I’ve watched the best people market themselves, and so I learn from the best. Early on, I asked myself who was doing great luxury marketing. I take inspiration from the “greats.” I built my company reputation by becoming the best I could be.
Please describe your company culture.
We are a family. When I hire, I make sure the person’s heart is in the right place. They’re not going to be competing with our family or undercutting the people we work with, and for. We are here for each other. We support each other. No matter how big we become, we care about each other.
What sets your team apart from other brokerages?
When I bring people in, I make sure they’re committing to my company for the right reason—not just to make money, although that’s an important motivator, but to provide the very best service they can. I can’t have mediocrity. I need people who strive to be the best they can be—to provide the best service they can, no matter what. As high-end real estate professionals, we make a lot of money. If you’re going to play the game, you have to truly earn it. You have to offer equal value for what you’re earning. My goal is to never get to a closing table without feeling 100 percent sure that I earned that money.
How are you staying abreast of industry and market shifts?
We’re in it. We’re living it, so we feel it. Every time there’s even a small ripple here, we feel it.
This article was originally posted on RisMedia.com.
With the majority of potential homebuyers using the internet as part of their search, photography is crucial. Flattering angles, good lighting, color editing―it all matters. But sometimes, a regular photo just doesn’t cut it. That’s where 360-degree photos come in. If you want to bring a new listing to life, develop a stunning panorama to … Continue reading CENTURY 21 360 Photography Tutorial
With the majority of potential homebuyers using the internet as part of their search, photography is crucial. Flattering angles, good lighting, color editing―it all matters. But sometimes, a regular photo just doesn’t cut it. That’s where 360-degree photos come in. If you want to bring a new listing to life, develop a stunning panorama to show it off. Follow these tips to highlight every angle of your new listing.
First, you’ll need a program on your phone that’s capable of taking 360-degree photos. There are a number of reliable options available for Android and iPhone. If you use an Android phone, take advantage of the “photo sphere” mode in the stock camera to take immersive 360-degree panoramas. If you’re looking for an easy-to-use app, download Street View to capture the best features inside or outside a home.
Once you’ve successfully downloaded your software of choice, it’s time to take the actual photo. First, decide on a location. Choose a room with a good amount of natural light and stand in the center so objects aren’t too close. Now that you know where to take the photo, it’s time to learn how. If you’re using Street View, tap “Camera.” The photo-taking process is pretty straightforward, and the app will guide you through it―just stand in one place and keep the camera centered on all of the orange circles. When you reach each position, an image will automatically be taken, so there’s no need to press the shutter button.
Once you’ve recorded all of your images, you’ve come full circle. Tap the check mark, and the app will turn all of those little photos into one 360-degree panorama. Take a look at the result. If you aren’t satisfied, retake the photo as many times as you need to capture the image you’re looking for. Even if you are satisfied, it never hurts to take a few more so you have options.
Once you’ve captured the perfect picture, you’ll most certainly want to share it. Tap “Share” and upload your picture to Facebook. Facebook automatically recognizes the 360-degree photo and uploads it. Once the upload is complete, fill in any pertinent details in your post copy. After that, your work is done. Sit back, relax, and let your potential buyers take a virtual trip around their future home.
Use this strategy with your future listings and take note of its outcomes. If they’re positive, you can even consider a 360-degree video. It’s only up from here.
Watch the CENTURY 21 360 Photography Tutorial below to see these tips in action.
As an agent, it’s vital that you make a big splash with your listing. In most cases, great photography is your only chance of enticing prospective buyers into coming by to take a look. First impressions are everything. Follow these tips to showcase your listing in the best possible light. Step One: Use a … Continue reading CENTURY 21 Photography Tips Tutorial
As an agent, it’s vital that you make a big splash with your listing. In most cases, great photography is your only chance of enticing prospective buyers into coming by to take a look. First impressions are everything. Follow these tips to showcase your listing in the best possible light.
Whether you’re using a smartphone to take your pictures or a nice digital camera, a tripod makes the picture taking a lot easier. An uneven or blurry photo will immediately turn off potential customers, so it’s essential to get this step right. Low light is also one of the main reasons tripods are important. Why? To cut down on blurry pictures. Tripods make taking a steady and stable shot possible. If you’re taking a panoramic photo, a tripod allows you to pan seamlessly through a room. This is a great tip for capturing wide rooms, entranceways, and exterior shots. And yes, you can use a tripod with a smartphone if that’s your camera of choice.
Any photographer will tell you that nothing’s better than natural light. Flashes can saturate an image, and they don’t always illuminate what you want to showcase. Try to take your pictures on a sunny day, and take advantage of the early mornings and afternoons. This varies depending on which direction the house is facing and where the room you’re shooting is. But be mindful of bright light and use it to your advantage. Don’t forget to open those curtains to allow natural light into the frame.
If you’re using a digital camera, there are many settings to choose from. The different options at your disposal can seem endless, but it’s important to try and follow a few fundamentals as you get started until you become comfortable.
In the beginning, follow these simple steps:
If you’re using a smartphone, test out its various modes in different conditions like direct sun and low light. Android phones and iPhones are both well-equipped with features, from fast processors to high resolution displays. When using a smartphone, select a high resolution. The higher the resolution is, the better quality image you’ll get. This is perfect for showcasing key features inside a home.
Every home has unique features, so show them off! Keep in mind that this is an advertisement for the home you’re trying to sell. Try to exclude obstructions and unsightly dumpsters, trash cans, or electrical wires.
When photographing inside, remember that interior rooms almost always look better if they’re being shot from the doorway looking into the room. If you want to make a room look big, use a wide-angle lens. Exterior shots benefit from shooting at low angles. This technique allows viewers to see the depth and scale of the listing.
Always take more photos than you think you’ll need. The more images you have to work with, the easier the editing process will be. Smartphones and most digital cameras have editing functions built right into them.
There are two basic principles to editing photos—adjusting color and light. No matter which tool you’re using to take your pictures, follow these steps for best results:
Feel free to go a step further and use editing software for more dynamic edits. In the end, remember to be selective and only post what best represents your listing. Let your pictures do the talking. After all, we live in a scrolling world, so make sure your listing doesn’t get lost in the shuffle.
Watch the CENTURY 21 Photography Tips tutorial below to see these tips in action.
In a world rampant with identity theft and data breaches, it can be scary to give information to anyone. However, when buying a house, disclosing classified information is a must. Rett Harmon of CENTURY 21 Novus Realty shares the careful steps realtors can take to keep sensitive info safe and secure. Digital Records “We … Continue reading CENTURY 21Ⓡ Open House: Keeping Data Safe
In a world rampant with identity theft and data breaches, it can be scary to give information to anyone. However, when buying a house, disclosing classified information is a must. Rett Harmon of CENTURY 21 Novus Realty shares the careful steps realtors can take to keep sensitive info safe and secure.
“We keep our data secure by storing all of it in the cloud. Thankfully, we have never suffered a security breach as we try to use the most trusted cloud-based sources,” explains Harmon.
Most tech insiders agree1 that cloud-based storage systems are secure. In these systems, data is kept in off-site servers that can be anywhere in the world. While this might sound riskier than keeping your information where you can see it, the fact is that hacking attempts mainly target traditional computer servers. Cloud storage systems offer more protection from hackers and cyber attacks.
“All of our data is backed up in the cloud. We make sure that we do business with cloud-based service providers that have locations in multiple areas and often backup their servers. We don’t rely on an IT department, and you will find zero servers in my office,” says Harmon.
An unfortunate drawback to life in the age of the internet is wire fraud. This can make placing a down payment on a home nerve-wracking for clients.
It’s important to have conversations about staying vigilant. Even though a wire transfer can be initiated from home using a mobile banking app, it’s a good idea to discuss the transfer with a bank or credit union. Certain banks have security measures in place, and it’s important to know what they are. If someone receives an e-mail telling them that the wiring instructions have changed, they should double check e-mail correspondences to be sure they are in fact communicating with right party.2
The same type of precaution is necessary when signing electronic documents. Using secure services like DocuSign as opposed to e-mailing a signed PDF provides more protection. FIles sent through DocuSign display information that the document has been protected, or conversely can show when a document has been tampered with and can’t be trusted.3
Files sent without this type of protection, for example PDF files attached to an e-mail, are at risk of having a signature stolen by a hacker.
“Printed records should be a thing of the past, but my office staff still likes to keep a paper backup. It does drive me crazy, but I have to pick my battles,” Harmon says. “We do have many security measures for printed materials. We keep a securely locked container for any items with client or personal information. The box is picked up routinely by a company that properly destroys then recycles it to continue to keep the information confidential, even once we no longer need it.”
It’s no surprise that digital files are more convenient to all types of businesses. We no longer have to search file cabinets for a record, just simply type what we need into a search bar. However, digital records mean new methods of data security must be implemented.
“Confidentiality is of the utmost importance to us,” Harmon says. “We want our clients to know that their conversations are between us. Building Trust is the key to success and longevity in this business.”
October brought a number of noteworthy achievements for Century 21 Real Estate and its agents. Read more below to learn about the significant franchise growth and impressive achievements that occurred last month. New Franchise Spotlight Pelican Real Estate has joined the CENTURY 21® Franchise System in a merge with CENTURY 21 Blue Marlin, forming … Continue reading #C21News: October 2017
October brought a number of noteworthy achievements for Century 21 Real Estate and its agents. Read more below to learn about the significant franchise growth and impressive achievements that occurred last month.
Pelican Real Estate has joined the CENTURY 21® Franchise System in a merge with CENTURY 21 Blue Marlin, forming CENTURY 21 Blue Marlin Pelican. Established in 1996 by Bill Smith in Seagrove Beach, Florida, Pelican Real Estate was one of the largest in its region, with 11 offices from Panama City Beach to Pensacola. “I could not be happier about this merger with CENTURY 21 Blue Marlin,” said Smith. “I never thought I would ever consider working with a franchise, but CENTURY 21 Blue Marlin is not your run-of-the-mill franchise. The tools and technology they have mastered and utilize is far superior to any I’ve seen.” Read more here.
CENTURY 21 Arizona West opened a new office in Anthem. The new location is a full-service office with a wide range of real estate and business experience among the staff. The team currently includes eight agents and plans for four more to start soon. Branch manager Judy Bluhm said, “We will help people with all aspects of real estate. If someone wants to sell, we offer the most global reach of any company. We work with buyers, both first-time and experienced investors to give them the highest quality service.” Read more here.
John Arquette Properties, an independent real estate firm based in Fayetteville, NY, has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 Arquette Properties. The agency will now benefit from the world-class marketing and technology and productivity tools provided through its affiliation with the iconic CENTURY 21 brand. John Arquette said, “We are thrilled to have the support of the brand behind us and continue to best serve the needs of home buyers, sellers and agents in Central New York and beyond.” Read more here.
Charles Tarbey of CENTURY 21 Australia Real Estate earned the prestigious Woodrow Weight Award from the Real Estate Institute of New South Wales. The Institute’s president, John Cunningham, said, “Charles has dedicated his life to the real estate industry and has been a great supporter of REINSW throughout his career.” The award is named for Woodrow Weight, the first Australian to be elected World President of the International Real Estate Federation.
Scott Kesner of CENTURY 21 The Edge from El Paso, TX was appointed Vice President of Region 10 of the National Association of Realtors for the 2018 calendar year. As a regional vice president, Kesner will oversee the work of the National Association, which consists of Texas and Louisiana.
CENTURY 21 realtor Kay Wilson-Bolton of Santa Paula, CA was honored with the 2017 Good Neighbor Award for outstanding charity work in her community. Wilson-Bolton instituted Many Meals, a weekly program that provides food to as many as 600 people every Wednesday. Read more here and here.
Century 21 Real Estate is proud to announce the launch of the “Empowering Latinas” program, an educational and business opportunity that will help Latina entrepreneurs in South Florida earn a real estate license. In partnership with the Hispanic Heritage Foundation, Century 21 Real Estate will not only provide 70 scholarships, but Century 21 affiliated brokers in the greater South Florida region will also mentor the scholarship awardees and offer them the opportunity to hone their craft with a local franchise affiliate. Read more here.
Check back next month for the latest Century 21 Real Estate News briefing.
Excellent service means excellent business. That’s the name of the game in real estate. But, how do you manage a full roster of competing clients? We asked several CENTURY 21® team members to share advice on how to make their clients happy, especially when the going gets tough. Each answer we received proved there are … Continue reading CENTURY 21Ⓡ Open House: Nurturing Client Relationships
Excellent service means excellent business. That’s the name of the game in real estate. But, how do you manage a full roster of competing clients? We asked several CENTURY 21® team members to share advice on how to make their clients happy, especially when the going gets tough. Each answer we received proved there are never any dull moments in real estate.
“I let a client know they’re important by finding out what I can do to genuinely help them. When my intent is to provide a world-class experience for each and every client, all selling goes away as they know I am here to serve. My intent is to serve their highest motivation and help them achieve whatever goal they want to achieve, and by doing this they know my only goal is to help them achieve theirs.” –Justin Udy, CENTURY 21 Everest Realty Group
“I do my best to let my past clients know they are important to me by keeping them constantly updated on the market, keeping them informed on events and community programs for their local marketplaces, making personal calls on important anniversary & birthdays and holidays too. This year we took extra steps to ensure our past clients had emergency preparedness plans in place due to all the natural disasters we have been experiencing.” –Angela Avilez, CENTURY 21 Award
“When in front of clients it’s important to turn off your cell phone. The biggest distraction we have as agents is our phone and when you have it out it’s easy to get distracted. Letting the buyer or seller know you have their complete attention is very important.” –Angela
“I would recommend listening 70% of the time and only talking 30%. To really listen means they need to be able to express thing they may not have the chance to if you’re too busy interrupting.” –Justin
“As we are discussing what they want in their new home, I am jotting everything down to make sure that I understand their wish list. This allows me to know in more detail what they want and it makes it easier to search for the perfect home for them.” –Sarah Figurski, CENTURY 21 Curran & Christie
“When there is a problem, seek to get complete clarity and understand the details at a deep level. Difficult situations are not typically difficult to solve once you have all the facts. Only then, do we start the process of being very strategic and very reasonable in how to move forward in a constructive and business-like manner.” –Justin
“There can be a lot of emotions involved in this industry. People are making large purchases or selling the home they have lived in for the last twenty years. I would say my best tip for mediating solutions is listening and keeping that mentality that ‘the customer is always right.’ Just be sure to stay positive and if there is an issue, be sure to work your best to fix it. Also, keep your client in the loop. Even if you don’t have any news, call them to tell them you don’t. I have found that being on top of everything and calling my client before they have a chance to call me has helped me avoid a lot of difficult situations.” –Sarah
“I have found that my clients want information timely and delivered efficiently. I strive to ensure that if and when my clients have questions I respond with a prompt answer or a solution for an answer in with expected time frames.” –Angela
“We input all of our clients into our database and will create tags around our experience. Some get the tag of raving fan while other may get the tag happy client. Either way, creating a database of your best clients is a must in real estate, which is truly the business of relationships. It really helps you be intentional about staying in front of them and keeping that relationship.” –Justin
Managing a clash of clients isn’t easy work, but it’s essential to running a successful business. So, follow these tips and if you’re ever at a loss, go with your gut and improvise. If nothing else, remember that serving the client’s needs is what it’s all about.
September saw a number of notable achievements for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred last month. New Franchise Spotlight ERA Select Realty, an independent real estate firm based in Canton, TX, announced that it has joined the CENTURY 21® Franchise System and will … Continue reading #C21News: September 2017
September saw a number of notable achievements for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred last month.
ERA Select Realty, an independent real estate firm based in Canton, TX, announced that it has joined the CENTURY 21® Franchise System and will do business as CENTURY 21 Select Realty. The company will continue to provide full-service real estate services to buyers and sellers throughout the East, North and Central Texas. “We couldn’t be more excited about joining Century 21 Real Estate, one of the most recognized real estate brands in the world,” said Sandra Perry, co-owner of the firm. “We are thrilled to have the support of the brand behind us as we seek to deepen our presence in East Texas and beyond.” Read more here.
Nathan Grace Real Estate has joined the CENTURY 21® Franchise System by entering into a partnership with Dallas-based CENTURY 21 Judge Fite Company. Nathan Grace, a previously unaffiliated brokerage with 160 sales professionals and five offices in and around Dallas and Collin counties in Texas, will now operate as CENTURY 21 Nathan Grace Fine Homes & Estates. Jim Fite, chief executive officer of CENTURY 21 Judge Fite Company, says: “We joined forces with Nathan Grace knowing that this partnership would provide enhanced services to the people we serve and lead to the continued success of both brokerages and their agents.” Read more here.
RisMedia: Ushering in a Fresh Perspective
In this article, Nick Bailey shared his thoughts on the future of the Century 21 Brand. “A big reason for my decision to join Century 21 is the brand’s vision, and I’m excited to take that experience and make it translatable to the industry,” stated Bailey. Read more here.
RisMedia: Personal Relationships Reign Supreme
RisMedia sat down with John Colvin, Broker/Owner of CENTURY 21 FM Realty in North Dakota to speak to the local market, technology and the future of his company. When asked about the prime drivers that bring buyers to his firm, Colvin credited “the connection our sales professionals have in the communities in which they live and work, coupled with the CENTURY 21® Platform and the support and services we deliver to market.” Read more here.
Apartment Therapy: Sabrina Soto Dishes on the biggest paint mistake people make and other design secrets
Real estate professional Giovany Kirakossian talks about Los Angeles real estate and design trends with TV star and designer Sabrina Soto at a one-day roundtable event at the Beverly Wilshire Hotel. Read more here and here.
As part of an ongoing effort to better connect and interact with the cross-cultural makeup of the many diverse Hispanic communities in the United States and around the globe, Century 21 Real Estate LLC announced a relaunch of its Spanish website, espanol.century21.com. Cara Whitley, chief marketing officer of Century 21 Real Estate LLC, noted that “the driving force behind the relaunch of espanol.century21.com was to connect Latino and Latina home buyers and sellers with C21® Hispanic agents and those who speak Spanish to help provide better outcomes for clients and customers.” Read more here.
Century 21 Australia and New Zealand have entered into a partnership to become the Real Estate sponsor of New Zealand professional football club Wellington Phoenix. “We are absolutely delighted to partner up with Century 21, who have a massive footprint across the globe, as does the game of football,” said Phoenix General Manager, David Dome. Read more here.
Just shy of his 21st birthday, Liam Collett opened Century 21 More Property Realty in Takapuna, New Zealand―effectively becoming the youngest owner of a Century 21 franchise. His great-great grandfather ran a real estate business in Whangarei, his grandfather was a property developer, and both his parents have worked as real estate agents. “It runs through the blood, and I just love the industry. I love helping people most of all,” Collett said. Read more here.
Check back next month for the latest Century 21 Real Estate News briefing.
Who says the kids get to have all the fun on Halloween? This year, as they’re collecting candy, put your real estate skills to the ultimate test. Download our C21 Halloween Scavenger Hunt checklist and cross off as many home features as you can find. Want to be featured on the national Facebook page? Share … Continue reading C21 Halloween Scavenger Hunt
Who says the kids get to have all the fun on Halloween? This year, as they’re collecting candy, put your real estate skills to the ultimate test.
Download our C21 Halloween Scavenger Hunt checklist and cross off as many home features as you can find.
Want to be featured on the national Facebook page? Share your results with the hashtag #C21Halloween on Instagram and Twitter or post directly to CENTURY 21’s Facebook page.
Download Here: C21 Halloween Scavenger Hunt checklist
Summer certainly ended on a high note for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred in August. New Franchise Spotlight iProperties Hawaii, an independent real estate firm based in Honolulu, HI, announced that it has joined the CENTURY 21® Franchise System and will do … Continue reading #C21News: August 2017
Summer certainly ended on a high note for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred in August.
iProperties Hawaii, an independent real estate firm based in Honolulu, HI, announced that it has joined the CENTURY 21® Franchise System and will do business as CENTURY 21 iProperties Hawaii. Abe Lee, the owner and a 43-year veteran in the local real estate industry, said he is “excited about joining the CENTURY 21 brand, one of the most recognized real estate brands in the world. Not only can we benefit from the incredible reputation the franchise has through the global system, but the brand’s cutting-edge tools and technologies will enhance the level of service we provide to our clients.” Read more here.
Community Partners Realty, an independently owned and operated real estate brokerage company in Winder, GA, joined the CENTURY 21® Franchise System. The firm will do business as CENTURY 21 Community Partners Realty. Owner Tim Hill has more than 20 years of experience in the real estate and construction industry, and he and his team of agents have become a go-to source for land and farm sales throughout the region. “We’re primed and ready to take full advantage of not only the tools and technology the brand offers, but also the tremendous support of our fellow offices within the System. The international reach of the brand will now be a critical advantage for our clients,” said Hill. Read more here.
CENTURY 21 Premiere Properties, which first opened in Norwalk, OH, opened a third office in Fremont, OH. Broker and owner Annette Wilcox expressed excitement about the expansion, noting that it “will enable us to introduce area consumers to its array of real estate services, including specialty-market programs such as the CENTURY 21 Fine Homes and Estates and the CENTURY 21 Commercial programs.” Read more here.
Representing 1.2 million members involved in all aspects of the residential and commercial real estate industries, The National Association of REALTORS® is America’s largest trade association and one of the most influential organizations in the business. Two of our affiliates, John Kmiecik and Vicky Silvano, earned leadership positions within the organization in August.
CENTURY 21 Affiliated’s John Kmiecik was named the Chair of the Business Issues Policy Committee for the National Association of REALTORS®. Kmiecik has extensive experience in the industry, having been a sales agent, managing broker, and company owner. “Together with all those who see value in volunteering their time and energy for REALTORS® everywhere, I stand ready and able to face NAR’s challenges and opportunities,” said Kmiecik. Read more here.
CENTURY 21 SGR, Inc.’s Vicky Silvano was named the National Association of REALTORS®’ Global Real Estate Committee Liaison. As the 2016 national chair of the Asian Real Estate Association of America (AREAA), Silvano brings a wealth of experience and knowledge on the global front via AREAA’s successful trade missions. Read more here.
Former Zillow executive Nick Bailey was named President & CEO of Century 21 Real Estate. Bailey is a licensed broker and has over 20 years of real estate industry experience as a leader in franchising, brokerage, management, and technology. “Nick brings a unique mix of leadership experience and industry insights to our company and we are eager to see him lead the CENTURY 21® brand into the future,” said John Peyton, the president and chief executive officer of Realogy Franchise Group LLC, parent company of Century 21 Real Estate LLC. Bailey added, “It’s an honor to be taking the reins at Century 21 Real Estate at a time when this iconic brand is experiencing tremendous growth around the world, and the foundation for its success is in its recognition as a global leader in real estate services.” Read more here.
Check back next month for the latest Century 21 Real Estate News briefing.
Snapchat is a powerful social platform to share entertaining, valuable, and informative content. It allows users to communicate through “Stories” containing photos and short videos that can be viewed for up to 24 hours. Users can also send Snaps to specific people on a timer, disappearing as soon as the viewer exits out of it. … Continue reading CENTURY 21® Social: How to Use Snapchat for Real Estate
Snapchat is a powerful social platform to share entertaining, valuable, and informative content. It allows users to communicate through “Stories” containing photos and short videos that can be viewed for up to 24 hours. Users can also send Snaps to specific people on a timer, disappearing as soon as the viewer exits out of it. Real estate agents can take advantage of this social tool for sharing listings, local content, and more.
Agents can Snap fun facts about each listing and the neighborhood around it. Because the content disappears so quickly, you only have a few seconds to catch the attention of your viewers. You can shoot pictures and videos of each room in the house as “ten-second tours.” Providing snapshots of your listings to your followers will spark interest. Followers can then direct message you to set up a viewing instantaneously.
This feature enables agents to use basic geofilters or create a custom option. When the app detects you are in a specific location, unique filters associated with your area become available to overlay on your content.
This separate app lets you discover Snapchat users who are listed under specific categories, like ‘Real Estate.’ GhostCodes makes it easy for other users to find you and can help you increase your following. It’s a great way to help you build a solid referral network and meet new clients!
The key to Snapchat for real estate agents is to make your audience feel more connected to you. It is important to engage with your clients and share content that they want to interact with.